Learnings from the Communications Audit Working Group

Friday, February 15 at 1:00pm ET

Speakers: Laurie Fladd, ATD; Erika Fenik, Lorain County Community College; Ann Theodori, Sam Houston State University; Teresa Thompson-Pinckney, Fayetteville State University

Description: Throughout Fall 2018, eight Frontier Set institutions worked with Laurie Fladd from Achieving the Dream to map out their campus communication processes. Institutions chose the scope (audience, included processes and timespan) for their work; many focused on at least some portion of the period between an admissions acceptance through the end of the first semester. The process of creating the communication audit led participants through production of their own process and communication map, followed by a SWOT analysis which produced clear recommendations for their institution.

Our February webinar will give the broader Frontier Set a chance to hear from three of the Working Groups (LCCC, SHSU, and FSU) regarding their insights, campus engagement, and recommendations - both to their campus and for peer institutions who want to undertake such a project. Even if you are not on the verge of launching a communications audit at your institution, there are rich learnings about the student experience and why they might tune out our messaging.  

Target Audience: Any/all administrators, faculty and staff.